A sampling of logo designs created for a variety of clientele. My logo design work is focused on what the client envisions for their business which leads to interesting and informed design moments
Paper Guide Brochure
This marketing piece was created to promote the unique capabilities of a local printer to prospective clients. Not only was the brochure to tell the rich and interesting history of the company, the goal was also to showcase the inks and paper they independently developed. The design was inspired by the owner's involvement with saving the rainforest canopy and included photo illustrations we developed based on images his sister (an ornithologist) provided. This piece was designed to be used as a kit rather than a straightforward brochure. Special coil binding allowed for a paper selector section. Tabs and custom die cuts enabled the account executives to personalize their presentations with collateral marketing pieces depending on their presentation needs.
Paper Selector Guide
The cascading samples of each paper stock were separated by tab pages. A unique photo illustration was created for each tab page.
An example of an interior page spread.
The client wanted a friendly, inviting magazine format to share with their customer information about the latest research and developments for joint pain.
Designing for Retail
Creating work for a brick and mortar store is never boring. It can be challenging, fast-paced, perplexing (particularly when your ad campaign suddenly stops working), but it is always engaging. I’ve worked with a local pet supply store since they started more than 15 years ago. Through the course of my tenure, I’ve had the opportunity to design countless print ads and a wide variety of projects…everything from a car wrap for their delivery service, banner ads, Rescue Kit and Frankentoy flyers, posters, new store signage, packaging, etc.
I enjoy the constant change and varied projects. But I must confess that the main reason I enjoy this work has nothing at all to do with the actual design projects, but rather it is the working relationship I have with the owners. From the start they have considered my work integral to the success of their store and engage with me as if I am a partner, rather than a vendor.
These collateral marketing materials were created for a specialized conference for tech firms involved with Sentiment Analysis.
This marketing piece was designed to educate and inform mature women about the latest research in skin care as well as promoting the clients newly formulated face cream. The goal of the design was to reflect happy, beautiful woman using this organically, formulated face cream.
Corporate Marketing Materials
Marketing materials produced for a broadbased, bipartisan government relations consulting firm which specializes in helping corporations, professional and trade associations, and coalitions to gain the advantage they need in Washington.
TruBone Complete Direct Response
This slim-jim sized product brochure was a long-time running control. It beat out other design packages in test after test for more than 3 years. I personally got tired of having to update dates and pricing during its reign. After the first year, I wanted to redesign it and kept bugging my client to let me try something new, but she was smarter than me. She knew to stick with what worked. Like many direct response projects I’ve worked on, this one taught me a lot by challenging me to think about the complete package and how to support the copy with my design, rather than making my design the star of the show.
Art Hop Takoma
Graphic design is not the only thing I’m passionate about. When I’m not designing I’m either gardening or making art. I spend a lot of my evenings in front of an easel or pouring over a pile of found papers. I have flat files at my studio stuffed full of odd things I’ve collected which I use in my assemblage work.
Most of my friends are artists of one medium or another, in fact a lot of people in my home town of Takoma Park are artists which is why I started an event that celebrated our local art scene. Many towns have their own version of Art Hop. Their is no formula, and the event varies a huge amount from place to place depending on municipalities and budget. I wanted to start Art Hop in Takoma Park so the community would discover their neighbors hidden talents. I started this event with a $500 budget and the help of three like-minded people. We quickly discovered that the biggest asset we had in pulling off this event was my graphic design abilities.
Working with this Photographer/Writer/publishing team was exciting and challenging. It was a one of a kind project that any creative would do back flips for because of the collaborative effort on everyone’s part. My client, Peter Krogh, was hands-on and fully engaged with the illustration development from photographing new tinkertoys based on comps to providing beautiful imagery for the sphere, all at the drop of a hat. At some point we decided we needed the cloud image. What would normally have been an email exchange discussion, took place on my kitchen table before a dinner party. The very next day his business partner and wife, Alyson Krogh, took our sketches to a woodworking shop and came back with a little wooden cloud. All in all, I developed more than 80 tinkertoy icons with the burned wood look. Great project, and fantastic, responsive clients!
Digest Size Direct Response Brochure
This was a fun design project! The digest size allowed for a different design flow which was a nice break from my usual slimjim assignment. I wanted the design to be uplifting and visually support the natural ingredients in this supplement so it was a fun romp to find images of gardens with colorful flowers.